How Christian Business Leaders Can Use Story In Content Marketing
"Story" is a concept that has been part of societies for thousands of years. It probably trades on the idea that stories are generally more memorable than didactic instruction, so ancient oral cultures had an easy time passing down traditions through this medium.
However, we should not confuse the use of Story in marketing with storytelling. The former builds upon the latter, but they are not the same thing. Let's talk about how to use this powerful framework.
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Want to pick my brain? Click here.
"Story" is a concept that has been part of societies for thousands of years. It probably trades on the idea that stories are generally more memorable than didactic instruction, so ancient oral cultures had an easy time passing down traditions through this medium.
However, we should not confuse the use of Story in marketing with storytelling. The former builds upon the latter, but they are not the same thing. Let's talk about how to use this powerful framework.
---
Want to pick my brain? Click here.
