M4C 007: Up and Running – How to Write and Speak Like a Pro for Your Coaching Business
Here's a thought experiment for you:
Would you use a financial planner who's up to his eyeballs in debt?
A nutritionist who weighs 350 lbs?
A relationship expert who's been divorced three times and is, once again, on shaky ground?
A coach with no clue how to communicate?
All the way back in episode two, I argued that a great client experience was necessary to achieve "automatic"---word of mouth---marketing.
Part of giving your clients a great experience is to be a great communicator.
In this episode I'll give you what I think is the #1 framework for honing your communication craft, and articulating your ideas carefully and clearly.
In this lesson, you’ll learn:
Why inviting your listeners/readers into a story is the most effective way to get them interested.
How to make ideas relatable and memorable.
Three ideas to help hone your communication craft.
Mentioned in this lesson:
SCORRE
Made to Stick
Thanks so much for listening. Please subscribe and share on Apple Podcasts!
Here's a thought experiment for you:
Would you use a financial planner who's up to his eyeballs in debt?
A nutritionist who weighs 350 lbs?
A relationship expert who's been divorced three times and is, once again, on shaky ground?
A coach with no clue how to communicate?
All the way back in episode two, I argued that a great client experience was necessary to achieve "automatic"---word of mouth---marketing.
Part of giving your clients a great experience is to be a great communicator.
In this episode I'll give you what I think is the #1 framework for honing your communication craft, and articulating your ideas carefully and clearly.
In this lesson, you’ll learn:
Why inviting your listeners/readers into a story is the most effective way to get them interested.
How to make ideas relatable and memorable.
Three ideas to help hone your communication craft.
Mentioned in this lesson:
SCORRE
Made to Stick
Thanks so much for listening. Please subscribe and share on Apple Podcasts!
Would you use a financial planner who's up to his eyeballs in debt?
A nutritionist who weighs 350 lbs?
A relationship expert who's been divorced three times and is, once again, on shaky ground?
A coach with no clue how to communicate?
All the way back in episode two, I argued that a great client experience was necessary to achieve "automatic"---word of mouth---marketing.
Part of giving your clients a great experience is to be a great communicator.
In this episode I'll give you what I think is the #1 framework for honing your communication craft, and articulating your ideas carefully and clearly.
In this lesson, you’ll learn:
Why inviting your listeners/readers into a story is the most effective way to get them interested.
How to make ideas relatable and memorable.
Three ideas to help hone your communication craft.
Mentioned in this lesson:
SCORRE
Made to Stick
Thanks so much for listening. Please subscribe and share on Apple Podcasts!
